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* The data controller makes decisions regarding the purposes of the user's personal data and its means of processing.
Here is what the GDPR has to say: ’Controller’ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;